Project Details

While working at Modern Luxury a marking campaign was created to help introduce two new Blackberry devices on the Verizon network.  With the help of celebrities and a charity of their choosing we pit them against each other to help them win $10,000 for their charity.  This campaign ran across three major cities: Los Angeles, San Fransisco, and San Diego.  Each celebrity used social media to drum up the votes.  The site was built in WordPress with a custom theme that was adaptive for mobile devices, along with a separate custom database for voting.  The submission form to collected the data in a mysql database, and later the votes were tallied and the winner was announced.

WEBSITE: gamechangers.modernluxury.com (No longer live)