Project Details
Led the end-to-end rebuild and rebrand of Planar.com in Umbraco, a global B2B website supporting one of the world’s leading manufacturers of LED and LCD video walls and display solutions. The project spanned approximately 400 pages across 20 markets and six product lines, covering CMS planning, content migration, QA, release, and post-launch delivery.
What I owned:
Coordinated delivery across external development and design teams totaling eight contributors while partnering with internal design, IT, and an eight-person marketing organization. Restructured the CMS backend and publishing workflow, improving the marketing team’s content creation and deployment efficiency by approximately 40%. Managed two additional headless web properties supporting product specifications and case studies throughout.
Beyond the rebuild:
Delivered multi-market digital campaigns spanning HTML email, event landing pages, and A/B testing. Translated Google Analytics performance data into actionable insights for senior leadership on a regular basis.
